Sandoz & Teva Have Potential to Transform Epinephrine Injection Market
With no generic versions and few comparable alternatives, Mylan’s EpiPen has dominated the epinephrine injection device market for over a decade. However, this summer has marked the arrival of two new serious contenders, Sandoz and Teva, which are planning to launch products with the potential to completely transform the space, says leading data and analytics company GlobalData.
In July 2018, Adamis Pharmaceuticals announced that Sandoz would be its commercialization partner in the production of Symjepi, an epinephrine pre-filled syringe that is the first of its kind.
In August 2018, Teva Pharmaceuticals announced that its abbreviated new drug application for a generic epinephrine auto-injector was finally approved by the FDA. The product, which uses Antares Pharma’s VIBEX auto-injection platform, is the first product to be designated as a therapeutic equivalent to the EpiPen, and is therefore fully substitutable at the pharmacy.
GlobalData believes that in comparison to other products released by smaller companies, such as Impax’s Adrenaclick and Kaleo’s Auvi-Q, the financial resources available to Sandoz and Teva will allow their products to draw significant market share away from Mylan.
Rose Joachim, PhD, Pharma Analyst at GlobalData, says: “Importantly, Sandoz and Teva will have the resources to enact powerful marketing strategies. Mylan transformed the EpiPen into a billion dollar product through its own marketing campaign, making the device as ubiquitous as Kleenex in the public lexicon. It is clear that a similar focus on marketing will be necessary to elevate any other product in this market.”
Between the two products, Teva’s device has the significant advantage of being a generic product that can be directly substituted for the EpiPen at the pharmacy level due to a similar injection mechanism.
However, it is possible that the unique manual injection design of Symjepi will draw a following upon its launch. If Symjepi proves to be as natural to use as the company claims, this and its small size will likely be important factors in convincing patients to switch to the device.
Joachim concludes “The events of this summer are likely to really shake up the epinephrine injection device market. GlobalData believes that if powerful generics giants like Sandoz and Teva can navigate the space successfully, the eventual launch of their devices will continue to transform the space for the foreseeable future.”
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