Senior Pharmaceutical Industry Executives Establish New Company & Business Model


Three highly experienced pharmaceutical and healthcare industry executives have formed next20, a new Thought Partnership, which provides strategic support to help healthcare and pharmaceutical companies of all sizes identify and fully leverage revenue opportunities.

next20 is led by Managing Partners: Eric Sirota, who formerly worked as COO for Optimer Pharmaceuticals; Ian Henry, former Head of Marketing & Communications at Otsuka America; and Margie Kuo, who worked as Head of US Commercial for Pfizer Integrated Health. Sirota, Henry, and Kuo, with long-careers in large, mid-size, and small Pharma & Healthcare businesses, have managed portfolios and products for investment, development, prelaunch, and successful commercialization across multiple therapeutic areas.

As experienced independent Thought Partners, next20 provides pharmaceutical and healthcare companies the opportunity to challenge conventional wisdom and benefit from a diversity of perspectives to address issues, explore options, identify hidden value, and develop implementable commercialization strategies.

next20 recognizes that it is relatively easy for most companies to get the first 80% in terms of identifying key issues, opportunities, and business fundamentals. It believes that what separates real success from mediocre performance is a deep analysis and understanding of a business situation, the ability to identify the next level of insights to unlock a company or product’s full potential, and partners with the experience, collaborative approach, and independence to help realize the “next20.”

“Value is about building on the obvious and adding the meaningful,” said Sirota, Managing Partner. “Among the things that makes us different is the way we partner with clients to maximize the value of their asset by optimizing decision-making at key inflection points across the product, portfolio, or company lifecycle.”

For more information about next20, including details of the partnership’s approach, experience, capabilities, and client experience, visit www.next20.solutions, call +1 908-967-7105, or follow on Linked-In.

CONTACT: Ian W Henry, next20 – Healthcare Thought Partners, +1 917-287-2982, ian.henry@next20.solutions.